OKAYO
PROJECT SUMMARY
For this course-long branding project, I developed the on-the-go snack bar brand Okayo to address the lack of vegetables in health and organic snacks. Okayo offers a flavorful, sweet snack bar that provides a serving of vegetables, catering to busy individuals and those seeking a fun, guilt-free way to enjoy veggies.
TIMELINE
January - April 2021
TOOLS
Photoshop
Illustrator
Logo
The goal of my logo design was to convey Okayo as a friendly and reliable snack bar while differentiating it from the logos of competitors like Larabar and Clif, which use geometric sans logotypes.
Brand Applications
