ETON
PROJECT SUMMARY
This project rebranded Etön, a supplier of innovative, portable emergency products. While the company promotes being "empowered by nature," its current identity lacks that connection. My rebranding emphasizes their philosophy and innovation while highlighting portability with a new slogan: "Anything, anytime, anywhere."
TIMELINE
January - April 2020
TOOLS
Photoshop
Illustrator
Logo
LOGO REFINEMENT
After selecting the rebrand logo, I refined the brandmark using guides.
Logo Variations
